Newspapers: More on the shifting fortunes of publishing

Газета

(Link to full text and podcast version of original program.)

1. What type of article is this? How was it “published”? How does this affect the voice and register of the text?
2. What is the main theme or argument of this text?
3. What is the point made in the first paragraph by Brooke Gladstone and the following two paragraphs?
4. What factor often determines a successful publishing season, according to Carolyn Kellogg?
5. What contributes to the success of audio books? What does Kellogg mean by “crossover point”?
6. Why should we ask Margaret Atwood where her books belong? (What point is Kellogg making here?)

Words and phrases:

imperiled
something of a …
marked (as in “marked growth”)
to drive (sales, etc.)
to do in
to wheeze
ergo
dog-eared
not so fast
to air
to overturn
to level off
boost (noun)
demographics
to come out of nowhere
tier
to tout
Zen
to ding
tween
vinyl record
to hit a groove
installment
profuse, profusely
crossover
to ramp up (transitive and intransitive)
imprint
make a (big) push for
to come on strong
to get (something) noticed
margin(s)
slipstream
finalist