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401, 401V, 501V: English-Language Reading Diary

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Friday, October 26, 2012

Groups 501-502: Financial English, part one

Financial and business English: not just the language of accounting or economics, but also the language of business journalism, often replete with jargon and buzzwords. For example:



We talked about these terms:

drill down
revenue
revenue per click
value
value of a click
conversion rate
quarter, Q2
consecutive quarters
quarter ending - QE2
“changes being wrought by”
click rate
year over year changes
picking up in volume (or value)
“it’s all about” smthng
“the shift to mobile”
“cost as a percent of sales”

After the video, we looked at these discussion questions:
  1. "Let's talk about the change being wrought in our lives by the move towards mobile and away from the PC." What exactly is meant by this "move"?
  2. "... While the number of clicks is going through the roof, the value of a click declines in three consecutive quarters, in a double-digit way year over year...." What could be causing this decline?
  3. "We see the exact same thing, that quarter after quarter after quarter, the value of a user on Facebook is declining." What makes the Facebook situation similar to that of Google?
In addition to the video, we also looked at a quarterly report from Judy's Lunch Truck and talked about the terms and concepts in the report:



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