We talked about these terms:
revenue per click
value of a click
quarter ending - QE2
“changes being wrought by”
year over year changes
picking up in volume (or value)
“it’s all about” smthng
“the shift to mobile”
“cost as a percent of sales”
After the video, we looked at these discussion questions:
- "Let's talk about the change being wrought in our lives by the move towards mobile and away from the PC." What exactly is meant by this "move"?
- "... While the number of clicks is going through the roof, the value of a click declines in three consecutive quarters, in a double-digit way year over year...." What could be causing this decline?
- "We see the exact same thing, that quarter after quarter after quarter, the value of a user on Facebook is declining." What makes the Facebook situation similar to that of Google?